Pervez Musharraf
President
Islamic Republic of Pakistan

Firstly, I would like to congratulate all those who were involved in completing this ground breaking film. Particular credit goes to Shoaib Mansoor for taking on this Herculean task. Shoaib's thirty years track record speaks volumes of the passion and hard work he has poured into raising the level of quality programming, production and direction in Pakistan. I salute him for his body of work that represents the best in humour, script writing and story telling on Pakistan television. What is remarkable is that Shoaib's acumen is not restricted to direction but also spans music, literature and cinematography.
In today's world, a country's cinema has acquired tremendous importance. Films are considered a reflection of a nation's thought, culture and entertainment. Take the example of the Irani cinema, just next door to us. The quality of the films coming out of Iran have overcome the negative perception of that country in the western world to win and be nominated for several different awards at the Oscars in the United States and the coveted Cannes Film Awards in Europe.
We have a rich history in film and television. Until the 1960s our films were at par with other regional films in quality and substance. Even though our film industry has been dormant in the last three decades, our television has continued to bear the torch of this tradition till today. As you know, if we ask anyone in the world familiar with South Asian media, they would point to Pakistani dramas and Pakistani music as representing the best in sophistication and literary nuance. I am sure that our film industry can leverage these strengths and be recognised internationally in both the musical and non-musical genres. On its part, the government will support efforts to upgrade the physical and technical infrastructure related to film production in Pakistan. The rest is up to our artist community to showcase to the world.
I am a firm believer in competition leading to quality. The point of view that we have to preserve our culture by blocking foreign productions from entering the country, are possibly short sighted and quite unrealistic. We live in the information age where it is no longer possible for the governments to control the information that people want access to. We should openly discuss how to balance our responsibilities with our rights as citizens of the Islamic Republic of Pakistan. There ought not to be pre-conceived notions about what the people of Pakistan want.
What comes first, good movies, or good cinema halls? I believe it is good movies. The experience of Irani Cinema, as a medium of social enlightenment is indeed very relevant for Pakistan. I would request individuals with experience in film making to come forward in light of this ground breaking film. We need to start making more films that not only capture our nation's hopes and aspirations but also explore the musical as well as non-musical genres of film making. You will find the government, supportive and encouraging towards all such endeavours.

Cinema is a creative medium which reflects culture and heritage and brings different people, civilisations and regions closer together. Cinema has played a very effective role in positively impacting the outlook and thought process across a broad spectrum of society. In Pakistan, the cinema industry is passing through challenging times although there is a revival of cinema all over the world. We have the creativity and the talent to play a bigger role on the global cinema stage and the government will encourage all efforts to revive the domestic cinema industry.
We also need to build in our society greater tolerance and the ability to hear different points of view, enter into healthy debate on different issues and shun extremism and intolerance. Our major objective is to take Pakistan speedily along the road to progress and promote peace and harmony. Our cinema should reflect our culture, faith, values and be reformist and instructive. The Geo film production ?Khuda Ke Liye? by Shoaib Mansoor deals with important issues and I am sure it will generate healthy debate in Pakistan and the rest of the world. The film is interesting, moving and will generate interest in different segments of society at home and abroad. I am encouraged by Geo Films? efforts for the revival of cinema in Pakistan and wish all stakeholders success in their current and future ventures.

If you have the will, we have the way

By Imran Aslam

Cinema is the retrieval of dreams that we lose when we go into a deep slumber. It is magic and binds us all together in a collective awe, astonishment, laughter, fear and undiluted joy. It creates mythologies, fantasies and pantheons while providing an escape from mundane reality. It is also the reflection of the societies it inhabits and is a collaborative effort that provides the Arts and Sciences an opportunity to break moulds and threaten paradigms. Sounds, light, music, movement, emotion, conflict, resolution, often at variance and mercurial, are somehow garnered and etched on the canvas we call 'the silver screen'.
But the lights went down on Pakistani Cinema after going into an inexorable fade. We waited in the stalls, whistling in the dark for some flickers to appear and dance on the screen. We waited for snatches from some familiar tune to revive our mute senses. We waited till silence overcame us, till mediocrity and narrative obsolescence humbled our senses. We watched the magic from international cinema on pirated cassettes, LDs and DVDs and felt some how unclean, as if we were committing some prohibitive act. Missing were those essential ingredients that spark off cinema - collective experience and shared emotions. As cinema dwindled and cinema houses sold all sorts of wares except dreams, we withdrew into an insular world-into anomie. But in all of us, infected by the virus of the big screen, lived that child from cinema Paradiso.
Someone had to step forward and put the reel on the projector. Someone had to point a torch and usher us through the darkened aisles. Someone had to remind us, through posters still clinging tenaciously, a bit torn, a little faded of Raagni, Swaranlata. Noor Jehan, Sabiha, Santosh, Darpan, Ejaz, Rattan Kumar, Sudhir, Allaudin, Talish, Aslam Pervez, Mussarat Nazir, Neelo, Firdous, Waheed Murad, Shamim Ara, Zeba, Mohammad Ali, Rani, Shabnam, Rehman, Nadeem, Bahar, Aliya, Rangeela, Nazar, Diljeet Mirza, Lehri, Ali Ejaz, Subbah Dutta, Nannah and even Reema, Meera, Nirma, Chakori, Nargis, Anjuman, Akmal and Sultan Rahi. Someone had to play us the melodies of Baba Chishti, Master Abdullahh, Khursheed Anwar, Master Inayat Hussain, Robin Ghosh, Deboo Bhattacharya, M Ashraf and Nisar Bazmi. Someone had to make us hum along with Irene Parveen, Noor Jahan, Ahmed Rushdie, Saleem Raza, Masood Rana, Bashir, Nasim Begum, Mala, Alamgir and A Nayyar. Someone had to bring back the Khalil Qaisers, the AJ Kardars, the Sharif Nayyars, the Hasan Tariqs, the Samina Peerzadas, the Usman Peerzadas, the Zaheer Raihans, the W Z Ahmeds, the Riaz Shahids, the Ihtishams, the Shabab Kiranvis, and the Nazrul Islams. Someone had to help revive the Cinema in Pakistan.
GEO films is committed to playing the role of that 'someone'. We stand for the revival of not only Cinema in Pakistan, but also the revival of the habit of going to the cinema. 'Khuda Kay Liye' is not just a great film; it is a plaintive cry against the forces of obscurantism that want to take us back into the Dark Ages. We want to go back to the Dark Ages of our choosing - where the comforting whirr of the projector heralds the arrival of images. We offer Pakistani Cinema our platform to incubate, propagate and disseminate. The transfer of an idea onto celluloid and then onto our collective psyche is a pleasure we seek.
We hope Shoaib Mansoor's brave and courageous film, which is about this very instant in our history, will not be a flash in the can. There are many young filmmakers whose eyes are full of images, whose minds wander through imagined editing and sound floors. Their wait may be over soon. The audiences who had waited may soon hear the bells sounding, hurrying them back into the cinema halls.
We know that when there is a will, there is a way. Let Geo films show you the way.

By Aijaz Gul

The Sub-Continent was never a stranger to film making. The newly independent country of Pakistan was also well acquainted with the art and film production, distribution and exhibition were nothing new to it, even before August 1947. Everything was in place. Lahore was part of the Northern Indian circuit of the Indian film distribution network; there were three film studios in Lahore and several production and distribution offices and many cinemas located across Punjab and NWFP.
And then there were the major names of the Indian film industry working in Lahore during the thirties and forties. Noorjehan had started working in films in Lahore after her return from Kolkata. Shaukat Rizvi, M Ismail, Ragni, Chishti, Master Ghulam Haider and Dawood Chand were only some of the notable names of Lahore film industry. Lahore had produced renowned films like 'Gul Bakaoli', 'Yamla Jatt', 'Khazanchi' and 'Khandan' in Lahore- all of them, incidentally, starring Noorjehan. All in all, Lahore was the centre of Punjabi films and the Pakistani film industry.
Come August 1947, things changed rapidly. The bulk of the Hindu film talent left for India but a few notable Muslim film figures in Indian cinema migrated to Pakistan. But the main question was: Could a new Muslim country have a flourishing film industry with songs and dances as its basic element? Pakistan's first film 'Teri Yaad', released in September 1948, was a mass of contradictions. Filming for the movie started before Independence and was completed after August 1947. Produced by Sardari Lal and directed by Dawood Chand with Asha Posley, Nasir Khan and Pran in lead roles, it was a badly scripted film with poor production. It failed miserably at the box-office but Asha Posley did become the heroine of first Pakistani films, notwithstanding her below average performance in the following years.
More disasters followed in shape of director Luqman's 'Shahida', Dawood Chand's 'Hichkoley', Nazir's 'Sachai' and Ajmeri's 'Ghalat Fehmi'. But the tables turned for the Pakistani film industry with the release of Nazir's two smash hit Punajabi musicals 'Larey' (1949) and 'Pehrey' in (1950). And the rest, as the cliché goes, is history.
Actress-singer Noorjehan and her director-editor-producer husband Shaukat Hussain Rizvi, actress Swaranlata and her actor-director-producer husband Nazir, director Fazli and composers Rashid Attrey, Master Inayat Hussain and Khursheed Anwar were some of the talented people who laid the foundation of Pakistani cinema. But it was Anwar Kamal Pasha who became our first writer-director, and what the French call, a total filmmaker. Son of famous dramatist Hakim Ahmad Shujah, Anwar Kamal won enormous success at the box-office with hits like 'Ghulam', 'Do Ansoo', 'Gumnam', 'Qatil', 'Sarfrosh', 'Chunmahi' and 'Anarkali'. He must also be credited for turning out a strong film team and strict discipline on the film set and introduced new talent in every discipline from direction (Khalil Qaiser, S Suleman) to editing (M Akram) to acting (Aslam Pervez, Nayyara Sultana, Bahar) to playback singers (Mala). But Anwar Kamal's contribution to the Pakistani film industry waned when he lost confidence in his later years and bowed out by the late-fifties.
The major directors who followed Anwar Kamal included Masood Pervaiz, Khalil Qaiser, M J Rana, Hassan Tariq, Riaz Shahid, Pervaiz Malik and Nazrul Islam. Their genuine cinematic work ranged from 'Shaheed', 'Farangi', 'Susral', 'Yakey Wali', 'Neend', 'Umraojan Ada', 'Anjuman', 'Arman', 'Ehsan', 'Bandish' and 'Nahi Abhi Nahi'.
Big production and distribution banners emerged in the form of Eveready Pictures and Evernew Pictures. Shaukat Rizvi set up the country's first new studios: Shahnoor, followed by Evernew Studios set up by G.A.Gul, Bari Studios set up by Bari Malik, A.M. Studios set up by Ashfaq Malik and later Shahab Khairanvi established the Shabab Studios. Saeed Haroon is credited for establishing the Eastern Studios at Karachi and publishing a decent monthly film magazine, Eastern Films.
East Pakistan was already making Bengali films at Dhaka and in the early-sixites, Dhaka also entered low-budget realistic Urdu filmmaking with 'Chanda'. These were musicals shot at actual locations and free of make-believe studio sets and pretensions. Rehman, Shabnam, Nadeem and Shabana became bankable superstars from East Pakistan. Dhaka also gave Pakistan the first colour film 'Sangam' and first cinemascope film 'Bahana'.
Karachi also played its share with refined Urdu films like 'Anchal', 'Insan Badlata Hai' and 'Arman'. J.C.Anand, Syed Fazlani, Pervaiz Malik, and Nisar Murad were the big names in the Karachi film scene. Sindhi film production also began in Karachi with 'Umer Marvi'. Nisar Bazmi, a migrant from Mumabi, changed the Pakistani orchestra concept with his rich and extremely well-coordinated and well-arranged orchestra in films like 'Aisa Bhi Hota Hai', 'Lakhoon Mei Eik' and 'Andableeb' and actors like Mohammad Ali, Zeba and Waheed Murad gave nationwide popularity to Urdu films produced in Karachi.
Meanwhile, the Urdu and Punjabi film scene at Lahore was dominated by Sabiha, Santosh Kumar, Sudhir, Musarrat Nazir, Shamim Ara, Habib, Kamal, Akmal, Allaudin, Talish and Firdaus. Lahore produced its first colour film 'Naila' in 1965. Based on Razia Butt's bestseller, Naila was a sophisticated film with Shamim Ara, Santosh Kumar and Darpan in lead roles. Produced by G A Gul and directed by Sharif Nayyar, the film celebrated its Silver Jubilee (25-week run) at many stations and created box-office history. Laboratory Consultant Pyarey Khan must be credited for introducing colours to Pakistani cinema and the colour films that followed, like 'Andaleeb', 'Zerqa' and 'Heer Ranjha'.

After the partition of Pakistan in 1971, East Pakistan became Bangladesh and we lost over 100 cinemas and a major production centre. Later, the Karachi film scene also became inactive because many actors and directors decided to work at one centre- choosing Lahore due to its more active production activity. Javed Jabbar made history in 1975 with the first Pakistani English film 'Beyond the Last Mountain' which was also produced in Urdu as 'Musafar'. It was a good attempt away from the stagnated formula filmmaking of the time. There were others who tried their hands at experimental films including Ashfaq Ahmad (Dhoop aur Saey), Kanwar Aftab Ahmad (Jhalak), Ahmad Bashir (Neela Purbat), Saroor Barabankavi (Akhri Station) and A.J.Kardar(Jago Huwa Savera).
Violence, vengeance, gunplay and hard action took the front seats by the mid-seventies with 'Maula Jatt.' Directors Yonus Malik, Hassan Askari, screenwriter Nasir Adeeb along with action heroes Sultan Rahi and Mustafa Qureshi raised hell on screen for almost ten years. Even the illegal videos menace that started in the early-eighties could not affect the impact of violence on screen. This was because videos essentially provided Urdu/Hindi films from Mumbai and violence was mostly seen in Punjabi film. It was our Urdu films which were largely affected by the video menace that later graduated into VCD, DVD, Cable TV and its notorious CD Channels where uninterrupted telecast of latest hits continued twenty-four hours a day. Filmgoers stopped visiting cinemas and watched their favourite film in the convenience and comfort of their living room. Cinemas were demolished in Karachi, Lahore, Rawalpindi and Faisalabad and replaced by shopping centres. The number of cinemas was reduced from 700 in 1977 to merely 200 in 2007. The film industry suffered more with the reduction in annual film production from 111 in 1977 to 43 in 2007. Studios were reduced from 11 in 1977 to barely 3 in 2007.
The creative contributors of the Pakistani film industry from the last sixty years have made their mark in every discipline of the film industry, from direction and scripting to acting and music. Names like Sabiha, Santosh Kumar, Musarrat Nazir, Allaudin, Talish, Nadeem, Shabnam, Babra Sharif in acting; Anwar Kamal Pasha, Masood Pervaiz, Khalil Qaiser, Hassan Tariq, Pervaiz Malik, Nazarul Islam in direction; and Noorjehan, Mehdi Hassan, Khurhseed Anwar, Inayat Hussain, Rashid Attrey, Chishti, Robin Ghosh and Nisar Bazmi in music are milestones of Pakistani film history.
A selection of some of the best films from over 4500 films produced here in the last sixty years was extremely difficult to compile and it can read as under:

Synopsis of the movie:

The film is about the difficult situation in which Pakistanis in particular and the Muslims in general are caught up since 9/11. There is a war going on between the fundamentalists and the liberal Muslims. This situation is creating a drift not only between the western
world and the Muslims but also within the Muslim community. The educated and modern Muslims are in a difficult situation because of their approach towards life and their western attire. They are criticized and harassed by the fundamentalists and on the other hand the western world sees them as potential suspects of terrorism just because of their Muslim names.

This paradox is resulting in great suffering for a forward looking Muslim. This is the theme of the film "Khuda Key Liye", which in English means "In the name of God". The interesting thing about the film is how it connects the happenings in the three continents. Unlike the usual Indian and Pakistani films based on romantic sagas, dances and songs. This film is based on some very serious issues, raising a lot of controversial questions engaging the Muslim minds these days. It helps the Muslim Youth find a
direction...The right direction, which we all are looking towards.

Places/Locations:
* USA (Chicago)
* UK (London)
* Lahore Tribal Area (Para Chanar)

Sound Track:

* Dunya Ho
Vocals: Ahmed Jahanzeb, Shuja Haider
Lyrics: Shoaib Mansoor
Composed by Shuja Haider, Ahmed Jahanzeb

* Hamaray Hain
Vocals: Ahmed Jahanzeb, Shuja Haider
Lyrics: Shoaib Mansoor
Melody by: Lagan Band
Arranged by: Ahmed Jahanzeb, Shuja Haider, Kami Jee

* Bandya
Vocals: Farah Zala, Khawar Jawad
Lyrics: Bulhey Shah
Music: Khawar Jawad
* Janie Janie
Vocals: Ahmed Jahanzeb
Lyrics: Shoaib Mansoor
Melody: Lagan Band

* Allah Ho
Vocals: Saeen Zahoor, Zara Madani
Lyrics: Unknown
Arranged by: Khawar Jawad, Rohail Hyatt

* Mahi Way
Vocals: Khawar Jawad, Faiza Mujahid
Lyrics: Faiza Mujahid
Music: Khawar Jawad

* Khuda Key Liye
Vocals: Ammar Hasan
Lyrics: Shoaib Mansoor

* Bandya
Vocals: Khawar Jawad, Faiza Mujahid
Lyrics: Bulhey Shah
Music: Khawar Jawad

The movie will be in theatres on 20th July 2007

Main cast in the movie

Shan
Shan, the highly talented son of legendary writer/director Riaz Shahid and legendary
actress Nilo, debuted in the film "Bulandi" in 1990, opposite Reema. Over the course of
his career, his ambitious and motivated acting has gathered many encomiums from the
public. An opinionated, engrossingly captivating actor, Shan has a knack of bringing out
the best in movies- the ultimate acting skill.

Iman Ali
Iman Ali, the daughter of television and film actor, Abid Ali and his wife Humaira Ali is
rated amongst the top models of Pakistan by fashion critics. A popular actress herself, her
powerhouse performances have gained her the respect of many critics.
"However clichéd it may sound, cinema was my dream. But I did not want to see myself
on screen in one of the films that are made just for the heck of it. I looked for a film that
had something to say about us as people, about society, about me, about women... a film
that leaves and indelible imprint on viewers' minds and brings about a positive change-
however small it may be. And I wanted to a film with one of the best directors who could
understand my passion and my mind. In a nutshell, I wanted to work in an intelligent,
passionate piece of cinema. A dream that realised in the form of Mr Shoiab Mansoor with
Khuda Ke Liye.
I was lucky to have a director who happened to be on the same wavelength as I was. I did
not want to miss the opportunity of being a part of this brilliant piece of cinematic art.
Working in Khuda Ke Liye introduced me to a different spectrum of emotions, thoughts
and experiences. It made me learn and unlearn so many things that I feel I emerged as a
richer person than I was before- courtesy of Mr Shoiab Mansoor. I hope that u also
experience what we went through while watching the film and emerge richer for the
experience."

Fawad Khan
With his chiselled good looks, Fawad is someone to watch out for. Already experienced
in acting with his stint as Bond to Ahmed Ali Butt's Jutt and a few commercials, this EP
vocalist is already a popular icon for the Pakistani youth.

Naseer Uddin Shah
An actor of international acclaim and one of the most recognisable faces of Indian
cinema, Naseer Uddin Shah has won numerous accolades for his astounding
performances in both art films and commercial cinema. A rare combination of talent,
intelligence, wit and charm, Naseer has played an unimaginable range of roles, some of
them no actor would dare to attempt.

Austin Marie Sayre
Austin Marie Sayre is a beautiful, charismatic and highly talented actress who dreams to
take the film industry by storm. She plays an important role in Shoiab Mansoor's film
Khuda Ke Liye. Becoming the first Hollywood actress to act in a Pakistani movie,
Sayre's love for acting can be gauged from her spellbinding performance in the film
which will surely make the viewers sit up and take note. With her combination of beauty
and talent, she is all geared up to set the theatre screens in Pakistan ablaze.

Rasheed Naz:
Born in 1948 in Peshawar, Rasheed started his artistic career in 1971 and now in 2007,
after 36 years in this field, he is considered a symbol of commitment and hard work. He
has many awards on his shelf, including PTV National Awards. He was nominated 4
times for the Pride of Performance Awards.

Simi Raheal:
Simi has been associated with show business since the past three decades. She made her
debut with Ashfaq Ahmed's
Magnum Opus, Aik Mohabbat Sau Afsanay. The veteran TV actress has again become a
familiar face on television due to her diverse repertoire of commercials, music videos and
dramas.

Hameed Sheikh:
Hameed Sheikh was born in Quetta, Pakistan. He did his schooling from Sanda Man
High School, Quetta. He started his acting career from his school. His first TV Drama
was from PTV Pakistan Television with Jamal Shah and Faryal Ali Gouhar. Hameed
Sheikh did more than 20 TV serials, he is nominated Best Actor from PTV.

In anticipation of Shoaib Mansoor's Khuda Key Liye

Shehzad Rafique:
I think Shoaib Mansoor is one of the best directors of his batch at PTV. He has done some of the most remarkable and most memorable television productions in his career which Pakistani television can be proud of. This is his first Pakistani film and I can see his cinematic sense reflected in the promo. It means Shoaib Mansoor is the exception to the norm of TV directors that lack film sense and that he is as prolific a director in cinema as he has been at TV.
We need modern cinema, as the cinematic techniques are changing and getting more advanced. I have very good hopes from his film and think this film will be representative of today's modern cinema.

Amjad Islam Amjad:
At present, our industry has reached the point where stepping back is almost impossible. This is the time for the survival and revival of our film industry. My expectations are very high regarding Shoaib Mansoor, a creative and intelligent man who has proven himself many times, who comes forward and works hard and seems like a breath of fresh air for the industry. Although this is his first feature film, he understands the medium very well and in view of his previous work, I believe he is going to make a difference through this film.

Reema:
There are lots of expectations. Those who know Shoaib Mansoor since his TV days, including his colleagues, the general public and others are expecting a lot. In my opinion, living up to their expectations, especially for the big screen is a major challenge for Shoaib Mansoor.

Usman Pirzada:
Shoaib is a very good director and I have always enjoyed his work. He has now stepped into filmdom and a whole different ball game. As far as the expectations from his film are concerned, I think he must have done a good job.

Shakeel:
Actions speak louder than words. I had good experience of working with Shoaib in "Ankahi" and noticed his way of working. He is an extremely talented and versatile director. No one could create the same impact as Shoaib after he directed "Fifty Fifty" and made song videos like never before. He has proven himself as a talented director.

Syed Noor:
Shoaib Mansoor is a very talented and serious person who works with complete devotion and perfection. All his previous work, be it music or drama, has always been appreciated and loved by the public and professionals alike. Keeping his level of intellect in mind, I believe he must have made something extraordinary. I am expecting a great work from a great mind.

Rashid Khawaja:
I strongly believe that if Shoaib Mansoor has made a film then it must be some piece of work. But I am afraid that our people are disappointed regarding cinema nowadays and have stopped going to cinema at all. Shoaib Mansoor entering the cinema business, which I believe is a sure sign of light in the dark.

Marina Khan:
Expectations from Shoaib Sahab are very high. Keeping in mind his calibre and his ideas, I think he is going to live up to the expectations. I wish him all the best.

Shehnaz Sheikh:
I am not expecting something out of this world from Shoaib Mansoor because I have no clue about his experience handling the big screen. He has a lot of potential concerning the mini-screen since he has good control over it, but the big screen is a different ball game altogether.

Rukhsana Noor:
I think if people like Shoaib Mansoor step into the film world, the future of Pakistani cinema will definitely improve. We need educated people like him. I have not watched his film but have seen some of the songs on television and, as we have seen his previous works, his artistic and aesthetic sense has always shown things with a different perspective and as the name of his film suggests, he must have touched religion with an intellectual perspective. This will be a bold and big step. I wish him all the best.

Anwar Maqsood:
I have done a lot of work with Shoaib and think that he is a very intelligent and hardworking person. Shoaib Mansoor is one of very few people on the TV scene who truly know their work. The public has appreciated all his private dramas because Shoaib handles everything, from recording to editing, himself. I hope that the film's script is his own and that people will also appreciate this film.

Haseena Moin
The films that were facing the deteriorating situation in Pakistan will be able to stand on their own feet after the release of "Khuda Kay Liye". I have full confidence in Shoaib Mansoor because he has undertaken a commendable job by completing this film with untiring labour and sheer dedication. The topic of the film is also quite unique as most people shirk from even discussing it. I am sure this film will see tremendous success.

Mani
The interest in this film has grown, especially after the incident of Lal Masjid, due to the fact that there are two types of people in Pakistan: one, the people who are very emotional and have a bent towards extremism and two, those who have liberal mindset. The concept of this film is quite good and I would like to say that Shoaib Mansoor has tapped the hurting vein.
Shoaib Mansoor is fully aware, how to take out a carved role from inside a person. Shan is the best actor and appears quite different from his other films. Similarly, Shan's role seems quite different in this film and I think that now that his image has improved, he should now stay away from loud characters holding "gandasa" (bamboo).

Rehan Shaikh
It is an excellent film. The topic is quite unique as such issues get less acclaim in our society due to fear of discussing such topics. I am so happy that this topic has been portrayed brilliantly and brought forth for the public in an excellent manner. Rasheed Naz, Shan and Naseer Uddin Shah have portrayed their important roles in a successful manner. The dialogue delivery of the Naseer Uddin Shah is a cut above the rest. I hope the film's release will leave the best impression on our film industry.

Anjum Shehzad
After watching this movie, directors like me are optimistic that more films like it should be produced. The viewers praised every scene and dialogue because this film raises our voice. Whatever we think and what is inside, all has come to life on the cinema screen. Whatever we want to see in our country is present in this film. All the people fully enjoyed this film.

Humayun Saeed
I like working in films and I especially like such films that have a unique style. I have high expectations from Shoaib Mansoor. Shan is an excellent actor and Iman and Fawad have also done a good job. Watching this movie will be a breath of fresh air for the audience since they too were waiting for such a movie to be produced. Judging from the praise "Khuda Kay Liye" is getting at this early stage, I think that if 1-2 films of this standard are made every year, it will be possible to revive the film industry.

Javed Sheikh
I have known Shoaib Mansoor for quite some time. He is a very talented Pakistani director and the best part is that he is now stepping into the film world. Looking at his record, 'Ankahi', 'Fifty-Fifty', 'Alpha Bravo Charlie', 'Sunehrey Din', 'Dil Dil Pakistan', 'Supreme Ishq', whatever work he has done has never let him down or spoilt his name and I really hope that this film brings him even more success. I feel proud that Pakistanis are capable of producing such films. You can judge the quality of his work from the fact that a huge star like Naseer Uddin Shah is a part of the film and must have signed the film after being satisfied with the quality of the film. I have 100 percent faith that this movie will earn a unique name for itself as well as achieve an important position in our film industry.
90 percent of our audience watches Indian movies and if they can watch Indian movies on cable and cassettes, then Indian movies should be permitted in cinemas too. We should not worry that Indian movies will prove competition for our movies. How can we compete until and unless we learn first? I have seen the film and I knew that Shoaib wouldn't make a shallow movie. This movie made me cry and before watching the movie I had said that movie will earn fame and after watching this movie I am proud that we have such filmmakers.

Faisal Qureshi
In my opinion, if more and more good films like this one are produced then no actor would like to play a role brandishing a 'gandasa' or wearing a 'dhoti', thereby destroying his image or act in such films that might blur his character.

Shakil
Good hopes can be pinned on this film. I have been associated with Shoaib since a long time. We have worked together many times, in fact the first drama produced by Shoaib was with me.
At a time when cinema houses in Pakistan are empty and there is nobody to watch movies, Shoaib Mansoor has compelled the people to return to the cinema houses by producing such an excellent film. According to the feedback that I have received so far, I am sure this film will prove to be a turning point not only for the cinemagoers but also for the film industry.
I would like to say in particular that with the events taking place in Islamabad, the choice of this topic is something very extraordinary. The public wants to know the path we have adopted and whether the choice is right.
As a matter of fact, we can convey the right message to the general public through films alone and Shoaib Mansoor has effectively utilised this medium.

Ahmed Jehanzeb
I had dreamt of working with Shoiab Sahab and felt great pleasure in rendering the music for this film. Most of the music has been copied but I really like the original soundtrack "Bandaya". I feel no shame in saying that this film will eliminate the past impression of our film industry and will be 100 percent up to the standard expected by the public.

Shabbir Jan
I am sure that this film will Inshallah succeed. Film "Khuda Kay Liye" imparts a message that, if successfully communicated to the public, will be a comeback for our film industry. It is the beginning of the improvement of our film industry and with it, Inshallah the caravan will maintain its march ahead.

Fawad Khan
All this seems incredible to me and I deem it my good luck that I had a chance to perform in a film directed by Shoiab Mansoor. I think that this film will prove to be the greatest film in the history of Pakistani cinema. It is a unique experience to watch a film with other cinemagoers and if you are watching yourself, the feeling id out of this world. The people here today are all related to showbiz but I believe that it will garner an even greater response from the public.

Seemin Raheel
I felt very emotional and cried when I watched this film. It is a complete Pakistani film and I was sure that only Shoaib Mansoor, with his sofa mindset could have done such an excellent job.

Iman Ali
I do not commit to any project until I feel that it has touched my heart. I did this film because the topic did touch my heard and I liked the scrip a lot.
We shot many scenes at the Afghan border and one location had snakes and other animals slithering about. I felt a little afraid but my spirit dedication and determination to prove myself saw me through to completing the film.
Iman Ali also said that she has not decided about acting in more films. "Everyone performed their role well and not every director is Shoiab Mansoor "

Humayun Kazmi
Shoaib Sahab has performed a miracle with this film. I am proud to be even a small part of the film and I hope that it will prove to the only film that has completed such a huge project based on such an important topic.

Amna Khan
This film has said so much that there isn't anything left to say. The support that this film has got is testimony to its success and it is difficult to expect such films in the near future.
Amna Khan also said that Fawad Khan, Shan and Iman Ali's characters were very appealing and Naseer Uddin Shah's performance cannot be praised enough.

Rubina Ashraf
I donot like acrobatic feats in the films, but I hope that this film will be different from other films.

Adnan Jelani
I hope that the message conveyed by this film after its screening will produce results. If the theme and project of the film "Khuda Kay Liye" is adopted by other Pakistani films, then I am sure that people will start watching Pakistani films again and our film industry will advance towards improvement.

Javeria
In my opinion, no other good film except this one, depicting Islam and Pakistan, has been produced as yet. I pay my tributes to Shoiab Mansoor for his efforts in this respect.

Bushra Ansari
Whatever I have seen in this film, we all of us need to understand it, there are many things in our lives which we see, but cannot tell it in a simple manner, but Shoaib Mansoor has said it in this film. The music, the combination and every scene of this film are superb. In a nutshell, this film was individualistic and I enjoyed it greatly. I will not compare this film with any Pakistani film because it is a film of international standard. This film has a message for the general public.

Naeem Tahir
I felt invigorated after watching this film. When we were producing this film our aim was to size ourselves up to the expectations of the general public. We have added our sentiments to this film and the message we wanted to convey has now conveyed. We wished the people to accept the realities of life. I pay my tributes to Shoaib Mansoor for producing such a fantastic film, and in addition I have a word of praise for Geo TV for the support it lent to this film. It would be my earnest desire that all the viewers of Geo TV should watch this film for the sake of their society and country. In my opinion, if the cinemas and the projectors are sound this film could be called a film of international standard..

AHSON RAHIM

For me nothing is more interesting than filmmaking. I would like to make a film because the art of story telling in film is far more superior to TV or radio. It involves and combines all forms of art. I can use film to get my message across and change society's way of thinking. I will make a film for education and entertainment.

AZFAR ALI
When I stepped into the media business, I promised myself that whatever I do should bring a change and I think that film is the only medium which can bring change. People spend their money to watch a movie in cinemas, they make an effort and leave the comfort of their homes to have a good entertainment. If I do anything in the media, I would do it with two objectives in mind: first, it should be entertaining and second, when viewers come out of the cinema they must bear good thoughts in their minds. So developing a good thinking pattern among the audience is very important besides giving them a healthy entertainment.

SAQIB MALIK
I want to make a film because I want to prove that Pakistan can also produce good movies that people want to watch. I will, of course, make a commercial film that the general public would like to watch.

ANJUM SHEHZAD
I wish to make a film because I want to provide wholesome entertainment to our people. I want to make a film for the masses. It may differ from their opinion but if it will introduce new ideas along with a good pass-time, I believe, they'll watch it. Any story that reflects the society and its people always attracts the audiences; they see their reflection with a little fantasy thrown in and that might make them to think, try and improve as a society.

HUMAYUN SAEED
I would make a film to revive cinema in Pakistan. Not to make money because money is already being made by people in television through commercials. If people from television start coming into filmmaking, our industry will become a different place and we will grow rapidly. Whenever I go on a foreign tour and get a chance to see their films, I get depressed and I wonder why can't we make such good films when we can make strong drama. Yes, I am already working on a film with Geo TV network, the music work has already been started and we will be starting the shoot.

JAWWAD BASHIR
I would like to make a family entertainment film because our people like family dramas and they need a healthy entertainment. I don't think we need a parallel or what we call an art film at present. We need to revive our cinema and it can only be done with a good family entertainment.

SALMAN SHAHID
When I will make a film, I will use this powerful medium to spread my word with power and conviction. We should take all the benefits from this wonderful and popular medium.

SOHAIL JAVED
I want to make a film because I am a filmmaker. Song videos and commercials are a regular thing but making a film is a complete job. Keeping your audience in grip so they stick to their seats is a real business and that is the actual art of story telling.

MOAMMAR RANA
I want to make a film because I love cinema. I want my cinema to live, I love film and I am totally a filmy kind of Banda.

SHAHZAD NAWAZ
Film is a professional medium and no nation can survive without its culture intact, without a culture being protected and enacted, film of course enacts culture. I would like to make a film on reality. The beauty of reality is that it is subjective and taking a subjective thing for making an objective one is what classical filmmaking is. Subject is called subject because it is subjective and it talks about people and society's paradigms and film redefines paradigm.

By Khawar Naeem Hashmi

A thing of beauty is a joy forever! -- Keats

It is not just because of the cherished nostalgia for the youth of the 50's and 60's that heroines like Zeba, Shamim Ara and Shabnam refuse to fade away. There is much more to it than the good old days. The beauty and grace of these women reflect certain optimism in the mood of the epoch in which they graced the silver screen. In spite of a chaotic political scenario, a repressive dictatorship and relative socio economic poverty in society, there were overtones of an ideological commitment and a will and determination to struggle amongst the masses that exploded into the socialist revolutionary movement of 1968-69. This characteristic reflected in all aspects of social and cultural life of the epoch and above all in cinema that used to be the most popular medium of entertainment of the masses in those times.
In the historic words of the famous English poet William Wordsworth, expressing the atmosphere in Paris at the time of the great French Revolution of 1789,
Bliss was to be alive in that Dawn!
But to be young was very heaven
Even if not of the same intensity, the movement in Pakistan was not far behind.

Another and perhaps the most significant aspect of the cinema of the time was the quality of acting of these timeless Pakistani heroines that was reflected in their genuine expressions, acting and the deliverance of the role they were portraying in the films.
Shamim Ara was perhaps the first to enter the lime light and she was at the peak of her career in the renowned film “Naila”.

Next was Zeba who played a flabbergasting role in "Arman". The tragedy of her class oppression, her emotional sacrifice and the mental and physical trauma captivated the audience so much that they moved to weep for the relief of their own sorrows. In “Daman Aur Chingari” she faced the male icons of Pakistani cinema in a highly charged emotional scene with such strength that the superiority of her acting prevailed throughout the film. There are innumerable films in which Zeba's sheer talent outdid the most dominant of artists.

Shabnam was altogether a different sort. Her Bengali features and accent instead of being a liability became a pleasant attraction for the audiences. She ruled the silver screen Longer then perhaps any other actress. From the shy girl of "Naseeb Apna Apna" to the rebellious wife fighting like a tigress to save her husband in "Anmol", she exhibited the versatility of her talent in film acting. In “Dil lagi" she showed the capacity of love to declass a women and exposed the monetary and class prejudices in love in a capitalistic society.

Shamim Ara, Zeba and Shabnum were so unique and different yet they had a common triat.... They were all at their best with Waheed Murad. And none of them were good dancers. Yet they were the most glamorous women of their time and still are for many. No one actress after them has reached even to the remotest level of their talents and glamour. Indian films were banned in those days but if they had been screened in Pakistan and films of Shamim Ara, Zeba and Shabnum would have been launched in the theatres in India, they would have easily competed and perhaps outshone the films of Madhubala, Nargis, Waheeda Rehman and others.

Their example also proves that attraction and glamour can be graceful and decline of the art. They proved that women in the previous generations had the beauty, decency, style, strength and versatility of talent that contributed to the richness of our culture.

But though these super stars of their days were glittering with glamour and stardom their private live were full of misery and unhappiness.
Shamim Ara married four times in pursuit of true love. Her first husband was Sardar Randay while the second was Majeed of Agfa Colour. Her third husband was a film director Farid Ahmed and last but not the least her fourth husband was famous writer Dabeer ul Hassan.
Zeba's private life was no different. She had a daughter Samina from her first marriage before coming to Lahore who is now mother of son Ali. Her second marriage was with action hero Sudheer which ended after few weeks due to cruel restrictions imposed by Sudheer. Her third and last marriage was to the famous film hero Muhammad Ali which lasted till his recent death.

Shabnum's private life was also filled with darkness and gloom in contrast to her apparent flashy and dazzling life. She was married to the successful musician of his time, Robin Ghosh. Another traumatic incident in 1979 haunted her throughout her life and was the start of the decline of her career. It is learned that she is seriously ill and is living in London these days.

This shows that despite being at the heights of their respective careers, enjoying the lime light and apparently living dream lives, the lives of these heroines were filled with misery and sadness. This clearly depicts the obsolete character of this capitalist system.

The crisis of the system and rottenness of capitalism have not only devastated the socioeconomic fabric of society but have changed the cultural level of this country. This decline has brought religious fundamentalism and liberal vulgarity to the fore. Both are brutally damaging and destroying art, film, literature, music and other cultural traits of society. Only through a socioeconomic transformation can such conditions be created which will not only give a cultural boost to film and other performing arts but also re-incarnate many Shamims, Zebas and Shabnams who are squeaking and squalling under this repression of false morality, social suffocation, economic crisis and social distress of an agonising and exploitative capitalism.

WHY IS CINEMA IMPORTANT ...

ACTORS

Ghulam Mohiuddin
The world has been addicted to cinema for more than a century and it is the best way to promote culture and society. I think it is our national duty to protect & promote our culture that covers all the elements of our society like arts, language, music and values.

Salman Shahid
Before cinema we had radio and before radio we had theatre, painting and photography. But cinema is the most interesting medium because it covers all the sections of media and uses all the elements of visual arts and sound. Cinema is the true representative of the 20th century.

Moammar Rana
Cinema is the most important medium in any country, watching its movies means seeing its culture. I am happy that Shoaib Sahab has made a film and I believe we need more and more films to get the real revival of true cinema.

Ali Ejaz
In my opinion, America and Great Britain have truly understood the importance of cinema and get their messages of love, decency, literature and even history across through it. I want to utilise the equipment and studios worth millions of rupees that are lying vacant to provide jobs for my technicians. When educated people will enter the industry and these Gujjars go out of the scene, everything will be alright and successful.

Arbaz Khan:
Media and cinema play a vital role in the progress of a country. The happenings in any society and culture are displayed through media or TV. Cinema is a powerful medium that can reflect culture and create awareness.

Firdous Jamal:
This is an era when media is playing a powerful and essential role and it is high time that cinema is revived. Especially in country like Pakistan, where the literacy rate is low and the vast majority of population lives in rural areas, cinema can play a vital role in creating awareness and developing culture and unity among the nation.

Abid Ali:
In today's world of communication, cinema's importance is increasing but unfortunately our cinema has gone into the wrong hands and they are making films without sense.

Humayun Saeed:
In my opinion, the revival of cinema is a healthy sign, especially for our country where people have no other source of entertainment and youngsters get themselves involved in immoral activities to relieve their frustration. TV is a limited medium that caters to a limited area or region and language, whereas cinema is the ultimate medium to disseminate your message, cultural values and traditions. For example, Iranian cinema and films reflect their cultural values and their creativity, wearing Hijab doesn't mean that they cannot produce good films that not only entertain but also educate. The revival of cinema is also important because the increased production of films will lead to the development of Cineplexes, which will create job opportunities and will bring out people from their houses and rid them of their frustrations.

Shakeel:
TV cannot reach the scope of cinema. Cinema is not only entertainment, but has all the elements of art and creativity. It's a complete package and the most effective medium. Through film people can show their hospitality, culture and patriotism. Film never gets old. It is always fresh and enlightening.

Nadeem:
Cinema is not only a medium of entertainment but also sheds light on the vital problems of society. Cinema is already creating awareness and enlightenment all over the world then why can't our cinema do the same for our people. I think cinema is an effective tool to educate people about the bad norms of society. Even if we cannot provide a solution to the problem, we can at least point the problem out through this strong medium.

Faisal Qureshi:
I think cinema is very important. Not because it reflects your culture but it gives you an identity. If you wish to know something about a country you can just watch a film from that country and get a fair idea of their society, culture and traditions.

Jamal Shah:
Cinema can be called a composite art form because it involves all disciplines of art, including visual arts, performing arts, music, theatre, literature and acting. It is perhaps the most powerful medium for transmitting and communicating, in a given historic period, the worries, struggles, nightmares, hopes and aspirations of a people or nation. Through cinema you can establish your identity. Cinema can educate, propagate and do wonders while being the cheapest and most effective means of entertainment. That is why it is essential for any society.

Umer Sharif:
Film holds a very important position in society. We still have a film audience who need a new and different subject. But unfortunately, Pakistani cinema is vanishing rapidly; in fact it has already almost vanished.

Moin Akhtar:
Why cinema is important? No. 1. Cinema is magic. No. 2 Cinema represents the true culture of the nation and society. Films have even brought revolutions in some countries. Shoaib Mansoor is not just the name of a person, I believe it represents talent. He is not only a director, but a true genius. All his projects so far, such as Fifty Fifty, Alpha Bravo Charlie, Ankahi, Silver Jubilee, Jharnay and many more, have been executed with perfection and devotion.

ACTRESSES

Samina Pirzada
Cinema is a complete art form and is the nation's identity. It is the way we express ourselves and communicate with the audience. Cinema can be used to develop the nation and give it direction as it is only the democratic entertainment that is watched by all.

MARIA WASTI
For me, Cinema is a mirror to society. Things that cannot be spoken about can be brought to people through cinema. It is very important for the identity, individuality and representation of society. If we don't have cinema that means we lack the most effective means of communication.

Rubina Ashraf
Cinema is the strongest medium of communication. I think it is the biggest canvas for the performing arts that can create and depict any era, any scenery, any language, any culture and any emotion. There are only two strong forms of art in the world, theatre and cinema.

Bushra Ansari
The very basics of our society, our history, religion and culture that contribute to shaping our personality can be highlighted through films. A film can build our identity, culture, creativity, our aesthetic skills and the aesthetics of our nation. It is like a mirror that reflects our traditions, values and country.

Marina Khan
Cinema is very important for many reasons. It is important for the preservation of culture, history, people, fashion and performing arts. It is a complete art form and should always remain a part of our culture. Cinemas create job opportunities, generate revenue, highlight the cultural values of a country and exchange cross border ideas.

Shehnaz Sheikh
Cinema is important because every human being needs some kind of entertainment. In cinema you can create character, the fun of story telling is extra ordinary and you can easily define the good and bad along with an element of entertainment.

Reema
The silver screen has its own charm. Cinema has the power to pull you from the comfort of your home to watch the performances of your favourite stars. This is the charm and power of cinema. It is the last destination of the artist. The silver screen makes the star and creates the star value. And I think there is no field which has such a strong value as the silver screen.

Zeba Bakhtiyar
Pakistani cinema cannot be revived by one or two productions; it will only be possible when we'll work professionally to produce quality films. Unfortunately, Pakistani cinema has not flourished as a dignified medium of art and the government has always ignored the film industry. We can hope to revive the golden era of Pakistani films only if the government plays its role to promote the industry.

WRITERS

Ahmed Aqeel Ruby
In our culture, until we show our public the truth, they don't get it or believe it. Cinema that has the ingredients of your own culture and the scent of your land is a medium that it reaches every eye. No one can deny the importance of cinema.

Amjad Islam Amjad
Films represent humans, tell their stories and entertain them. Since its invention, film has contributed a lot to society and is still the most effective means of communication. Through entertainment, pleasure and even futuristic fantasies, film has served to educate mankind.

Rukhsana Noor
Cinema provides culture and dreams to people. Things that cannot be obtained can be seen and enjoyed onscreen. I believe the revival of cinema is very important, because cinema gets us to know ourselves, provides catharsis, education and entertainment.

Anwar Maqsood
Be it camerawork, editing etc, Shoaib does it all himself- and he knows what he is doing. I hope Shoaib's work will be appreciated by all.
TV cannot take the place of cinema, its beauty lies in the script. Unfortunately, the government does not support our film industry and the industry seems not to support Urdu. This is evident from the fact that only two Urdu language films were released last year.

Mirza Athar Baig
Cinema is the most modern expression of cultural. As a matter of fact, cinema is the 20th century art form and it has the maximum expressive scope in the sense that sympathises to other arts. Unfortunately, Pakistani cinema is far behind international cinema.

Asghar Nadeem Syed
Evolution of culture is essential for society and performing arts represent the spinal chord of the culture. A society with no appreciation of performing arts has no means of catharsis. Film is a complete form of performing arts and provides not only entertainment, but also awareness, enlightenment and education to the society. Cinema is a way of commenting on society and culture.

HASINA MOIN
Through cinema you can represent your culture, history and country. The loss of cinema would be a great setback. It is very strong medium of entertainment and education and we specially need it for our country.

Dr Younus Butt
Cinema is important for creativity, culture and for life itself. The establishment of a national identity requires art forms and cinema is all the aesthetics and art forms combined. Thus, the revival of cinema means the revival of all art forms.

Khalil ur Rehman Qamar
It is very interesting to know cinema is being revived. It's big news. If you do not have a strong cinema industry then you do not have culture. Cinema is one of the most powerful mediums of mass communication in this time of human evolution.

Asif Ali Pota
I think cinema is the ultimate medium of all art forms. Cinema works like an institution; it educates, entertains and brings awareness. In today's world, wars are not fought with guns and ammunition alone. Today, we are facing a cultural war.

DIRECTORS

S Suleman
Cinema is very essential and has a lasting impact. When a viewer comes out of the cinema, he brings with him the reflection of the film he just watched and carries that culture with him for a long period. We have lot of things on our mind which are released after watching a good movie.

Usman Pirzada
Cinema is very important. It reflects the signature of a country. Through cinema, through the stories, people, the way of living and the language, you can assess and understand the country. I have assessed many countries through their films. We must educate our audience to appreciate and enjoy good cinema.

Syed Noor
India is known to the world because of its cinema. Through cinema they have developed and promoted their culture, traditions and country worldwide. It is a powerful medium through which we can promote our national spirit and dignity.

Javed Fazil
Cinema is a vast medium - more powerful than any book or magazine. All successful countries are recognised through their films. I think good times lie ahead since Shoaib Mansoor is joining the Pakistani film industry. I wish him great success.

Zulfiqar Ahmed
All the nations propagate their culture through media. It is very important to propagate our values and culture and we must revive our cinema. The government should finance the industry and propagate its perspective.

Hassan Askari
Cinema's importance cannot be denied. Those who have not read history can watch a movie and understand the past. Cinema includes all elements of performing arts like music, dance, writing, story, drama, designing and acting.

Aslam Dar
Cinema cannot be revived until we eliminate piracy. We demand nothing from the government except control over piracy. People watch uninterrupted dreams for three hours at the cinema. Cinema is the most effective of all art forms.

Sangeeta
Cinema is important because it provides entertainment and messages to the masses. The charm of the cinema cannot be compared to any TV. You can never get the charm and impact of cinema at home.

Iqbal Ansari
Cinema is part of the public culture. It is a social experiment that has great influence on our thoughts. New ideas can be introduced through good cinema. We need sensitive filmmakers who can project our culture and society and provide inspiration.

MUSIC DIRECTORS & SINGERS

ARSHAD MEHMOOD
Cinema is very strong means of communications. People still go to cinema and it is essential for society. If anyone denies this fact, he is simply being dishonest. I wish Mansoor the best of luck.

Nayyara Noor
Cinema is only viable and acceptable if it contributes to the betterment of mankind, but Pakistani cinema is filled with violence, distortion of moral values and bloodshed. It is nothing more than vulgar dances and bad dialogues. So I don't think Pakistani cinema is at all important, it is a shame for the nation.

Rohail Hayat
Reflection of heritage and culture in arts is a sign of a healthy country. Cinema reflects the society and exactly what we are. By watching a country's films you can get to know their society, culture and country.

Jawad Ahmed
Cinema helps provide cultural values and heritage. It is especially important for third world countries; through cinema, they can fight poverty, illiteracy and other issues. Cinema is very important for the development and education of our society.

INTELLECTUALS

Agha Nasir
Cinema is a platform for all performing arts. Cinema is like another home you go to with all family. Its joy, comfort and entertainment are unexplainable. I admire Shoaib's work and wish him all the best for his first feature film.

Faryal Gohar
Cinema is important because it is the reflection of ideological contrast and aspiration. It also represents and provides an understanding of history. It is an avenue for the creation of new stories and retelling the old ones.

Farhad Zaidi
Film, TV and theatre are the elements of visual arts and society and provide both entertainment and education. Visual impact is more powerful than sound and is especially important because of the low literacy rate.

Sarmad Sehbai
Cinema is a part of public and society. For a stable and civilised society, we need cinema. Cinema carries the identity of culture and tradition. If you want to develop strong cinema, you need to have strong institutions to support it.

Ghazi Salahuddin
Cinema is an essential element that characterises modern civilisation and celebrates creativity and imagination. Cinema is a communal experience that binds us together. We talk about the brutalisation of our society and recall how things were different. One crucial difference is that our cinemas have degenerated. In the absence of filmmaking and cinema going, we are truly impoverished.

Arif Hasan
Cinema is the cheapest and the most easily accessible form of entertainment. Cinema halls are a multi class space in an era where public spaces are becoming increasingly uni-class. It can develop political value and help society seek an identity by expressing various aspects of its culture.


Ayub Khawar
Art represents the cultural situation of any country and safeguards our set of values and film is an important part of it; it is a collection of many art forms.
Filmmakers bring lifeless words alive. The words are represented so realistically that even the most unimaginative viewer can realise the message and believe the depiction to be true. Thus, cinema develops viewers' imagination and promotes reflection, both of which serve to develop the overall character of the viewers.

Dr Anwar Sajjad
Cinema is important because it not only provides entertainment but is also a means to convey some idea, concept or message aimed at fulfilling some particular purpose. Through it, you might want to share your vision or viewpoint to bring a revolution or change in the society or it can also be used for certain propaganda.
Cinema is a forum, which gives coverage to everyone. Furthermore, it does the job of books and novels for the uneducated; hence anyone can be aware of the message being transmitted, simply through images. Cinema in the developed world has come of the age now but it was started through highlighting social issues and ultimately they achieved their purpose. Today, these are considered as the developed countries of the world.

The establishment of many corporate entities in the last few years has led to a rise in social and developmental support, where private organisations are aggressively giving back to the communities they operate in. Established in 1994, Mobilink has been actively working in different community programs and since then has taken a lead in this effort. Today, Mobilink is a major contributor to the social development sector and stands as one of the largest businesses in Pakistan. The last three years have seen exponential growth in the cellular industry in Pakistan. With a customer base exceeding over 25 million and spread in more than 5500 cities, towns and villages and comprising a workforce of over 4000 employees, Mobilink is internationally recognised as one of the fastest growing cellular companies in the region.

The late 1970's were once known as the golden era of cinema in Pakistan. People from every strata of Society enjoyed cinema, cinema houses were booming and the local cinema industry was on the rise. However, due to various elements, there was a declining trend in this mode of entertainment and from 750 cinemas houses in the 70s, the number reduced to 250. The key factors of this decline are the arrival of movies on cable channels as well as the unmonitored piracy business flourishing in the country.

In this regard, Mobilink took on the task of reviving cinema culture in Pakistan. The company collaborated with Box Office in supporting the restoration of the cinema tradition by sponsoring various blockbuster releases such as Mission Impossible 3, Pirates of the Caribbean 3, Casino Royal, and Spiderman 3. Forging an alliance with Box Office and screening international hits, the company hopes to revive the movie-going culture as a family treat. With its long line of previous successes in promoting art, culture and music, it appears to be a positive undertaking. It not only gives families an opportunity to be together but also provides a healthier platform for interaction.

Besides the revival of cinema, work on the local front the company is also in order to ensure the development of a viable local movie industry. A recent example is Mobilink's alliance with the Kara Film Festival. Organised under the aegis of the Kara Film Society, a group of committed young filmmakers, the Kara Film Festival is a celebration of the moving image and of storytelling. Seen as a cultural leap, the company is enhancing its social activity through promotion of art and theatre. In sponsoring this initiative, it is Mobilink's goal to create a space for alternative and independent cinema in Pakistan, where both experienced and new filmmakers can exhibit their creative endeavours with the hope that the local cinema industry will be provided a platform to display thought provoking and socially responsible themes. The Kara Film Society, a brand synonymous with creativity, credibility, and quality, showcased over 150 films during its annual film festival last year and saw the participation of films and filmmakers from over 35 countries.

While expressing his views, Bilal Munir Sheikh, Vice President Marketing said, "Our objective is to promote the softer side of Pakistan globally as well as locally. It is Mobilink's endeavour to make a genuine contribution to the social uplift and welfare of our people and, by introducing quality entertainment through promotion of arts, music and movies, we are journeying to make a difference in the social fabric of our society. Mobilink started its journey of reviving cinema in Pakistan more than a year ago, and now looking back, it has been a successful endeavour and we carry on with our commitment to promoting this art form. Being Pakistan's favourite cellular company, touching the lives of millions of people, we hope to make a positive impact on our society and hope that others will follow suit."

After ensuring the return of people to cinema houses through commencing international blockbusters and screening them at cinemas across Pakistan, Mobilink has renewed its commitment to the revival of cinema in Pakistan. As a further step in this mission, Mobilink is also aggressively pursuing a strategy that will develop on-ground infrastructure for cinema houses in Pakistan. This will ensure that people from a vast cross-section of society find an opportunity to enjoy cinema in Pakistan, with a hope that this form of entertainment will once again gain the status that it held in the past.

The Pakistani film scene seems very barren today with the legendary actors and actresses who formed its foundations nowhere in sight. Where are the celebrities who established the Pakistani film industry? Where are the actors who delighted audiences and the directors who gave us beautiful films? Where are the producers, heroes and villains who were the Pakistani film industry? What has become of them today?
This article is an attempt to locate the whereabouts of these Pakistani film industry greats and to find out what is occupying their time these days:

Actresses:

Sabiha Khanum: This great actress is currently residing with her beloved sons in America, leading a meaningful life.

Mussarat Nazeer: Having tied the knot with doctor Majeed, she migrated to Canada where she is currently residing with her loving family.

Yasmeen: Yasmeen is presently living a serene life with her family in Lahore.

Shamim Ara: After making her mark as director and producer, she has now moved abroad where she is leading a content life with her husband Dabeer-ul-Hassan.

Neelo: Mother to the aspiring Shan, she now prefers home keeping.

Bahar Begum: Based in her hometown, Lahore, she makes selective appearances in films and television programs these days.

Husna: Nestled in Lahore, she is totally involved in her cosy home.

Zeba: After the sad demise of her husband, she is now the torchbearer of his campaigns for the human rights in Lahore.

Deeba: Her career is still alive and kicking. She is involved in many television projects that are being aired.

Mumtaz: After bidding farewell to the cinema, she had moved abroad and living a quiet, peaceful life.

Shabnam: She is currently living with her musician husband, Robin Ghosh at their home in Bangladesh.

Babra Sharif: She has managed to maintain herself amongst the top-notch models of this country and even after many decades, is still considered to be one of the best models in Pakistan.

Aaliya: retired from films, she is leading a content life in Lahore.

Kavita: After her marriage, she left the film industry and is now living abroad.

Rozina: She is living with her husband in Defence, Karachi.

Firdous: She now leads a pleasant life with her sons in Lahore.

Naghma: Presently located in Lahore, Naghma often appears in various television plays.

Aasiya: After left the film industry at the peak of her career, Aasiya moved to Dayar-e-Ghair where she still lives.

Shabana: Shabana is living in Bangladesh and is presently associated with Bengali television.

Saloni: After tying the knot the owner of Bari Studios, Bari Malik retired from the film industry to lead a happy and contented life in Lahore.

Najma: Since she married a Sindhi landlord, she has never acted in any film nor is she ever seen at any film related event. She is living an anonymous life in Karachi.

Ishrat Chaudhri: The prolific actress currently lives in Lahore.

Zamurrad: The talented heroine and successful vamp is living a quiet life in Lahore.

Panna: Dancer and actress Panna is currently residing in Lahore.

Neeli: Neelo bade farewell to the film industry in the prime of her career although now she plans an eventful comeback.

Anjuman: Having lived in London for a short while, she has now retuned to Lahore. She is currently producing her own film in which she plans to introduce her son as hero.

Nisho: Situated in Lahore, she has made a comeback to the world of glitz and glamour through the mini screen and recently appeared in a TV play with Shahid as her co-star.

Chakori: Intending to return to showbiz, she is being approached by directors with different offers.

Mussarat Shaheen: She is intensely occupied in her political career and is the chairperson of of Tehreek-e-Masawaat, the political party she established.

Amy Minwala: Presently living in Lahore, Amy is leading a quiet life.

Tarana: After her last film "Kaee Saal Pehlay," released in 1974, she completely disappeared from the silver scene, never to be seen or heard from again.

Bindiya: She has now left showbiz and resides in Karachi these days.

Actors

Habib: Still appearing in television plays, he plans to produce his own film.

Aijaz: The actor turned businessman has now limited himself to the occasional comment regarding films.

Kamal: Kamal still appears in the occasional film. He can also be seen gracing the social functions of the industry.

Yousuf Khan: The senior artist is highly esteemed in film circles and is the current chairman of the Movie Artist Association, MAP.

Shahid: He tried to make a comeback with director Syed Noor's films "Zevar" and "Mahafiz" after his own behaviour caused an early departure from the industry, but did not succeed. Shahid is currently working in TV dramas and recently appeared in a drama serial "Old is Gold" with Iqbal Kashmiri.

Ghulam Mohiuddin: He is busy working for television. Having opened his own production house, he now plans to direct his own film.

Tariq Aziz: Tariq Aziz is still hosting Tariq Aziz Show on a weekly basis.

Zia Mohiuddin: The charismatic personality and highly entrancing voice of Zia Mohiuddin can be seen and heard (voice-over) in many successful ad campaigns and TV programs. He also shares his expertise and guidance at NAPA "National Assembly of Performing Arts".

Rahat Kazmi: Rahat Kazmi is now involved in teaching and coaching while making occasional appearances on screen.

Ilyas Kashmiri: Suffering from diabetes, Ilyas Kashmiri is keeping a low profile these days due to his ill health.

Lehri: Lehri is currently very ill and we all pray to God for his health and recovery-Ameen.

Asif Khan: He is still actively involved in acting in films. His son "Arbaaz Khan" has followed his footsteps and is one of the thriving artists of Lollywood.

Badar Munir: Badar Munir is still a popular name after reigning over the silver screen in Pushto films for more than 30 years. Though the senior actor is keeping ill and is doing very selective work, he remains a symbol of Pushto cinema.

Humayun Qureshi: Unfortunately, he is paralysed. We pray to Allah to grant him with health and prosperity-Ameen.

Izhar Qazi: Now living in Karachi, he is running his own business. Often approached by different producers, he usually accepts worthy offers. His film "Asia Kay Tiger" is currently in the pipeline.

Alamgir Janjua
Brand Manager, Marketing

Cinema in a brief span of years, has redefined the times we live in and has left an indelible impact on the world that it seeks to explore, dissect and comment on .

One can rightly speak of a special "world of Cinema" that brings to life poignant, powerful and relevant images and words that reflect the intrinsic culture and values of a nation. The making of films is a marvel in itself, as countless talented technicians, craftsmen, visionaries and talented creative individuals work together to craft dreams and give the audience the ultimate escape from the harsh realities of life.

The golden era of Pakistani Cinema that lasted some three decades from the mid fifties to the late seventies still brings a nostalgic smile to the lips of those who saw them. The darkened cinema halls glowed with the heart felt performances of iconic actors and actresses as they captivated the hearts of millions through the sheer magic of cinema.

We can only hope that Pakistani cinema once again regains its former glory by taking us into exciting new worlds and celebrating our shared humanity through unforgettable stories.

Sirajuddin Aziz,
Senior Banker

Pakistani Cinema has been relegated to the pages of history. The once-upon-a-time trend to visit Cinema to watch Pakistani movies for entertainment is now more of an embarrassment. Instead movies like Spider-man and Shrek have taken over our Cinema and sport our national identity. Every Household cable is inundated with Indian movies which are aired on multiple channels.

But our movies are simply a cause of embarrassment for us Pakistanis. No one would even dare to set foot with their families in the cinemas to watch a local movie. Our children are more aware of Ashwariya Rai and Shahrukh Khan today whereas there are no personalities in our film industry who have carved any mark on our youth.

Television is one of the strongest mediums to integrate cultures and identities. It transcends the boundaries and catalyses the process of globalization. Unfortunately we are not capitalizing on the fascinating strengths that our heritage and society offers which can be portrayed through this powerful medium.

There is a dearth of movies which project the positive side of our culture, the richness of our traditions and lack of films which create awareness about issues plaguing our society. Sadly, we are recognized throughout the world as an extremist state and religious fundamentalists, which is being currently portrayed by the media. Our hallmarks are all negative. We must create awareness of a progressive Pakistan through the silver screen which can contribute something more substantial than the glitz and glamour of made-up actors and actresses.

Cinema must be propagated and encouraged with the help of solid conceptual ideas to promote Pakistan’s identity as a peaceful and progressive nation in the world devoid of any negative connotations.

Mubashir H. Ansari
General Manager Marketing & Sales, EBM

Cinema, an important means of communication, not just provides entertainment but most significantly defines a country’s cultural identity, its heritage and the future path that the society at large is pursuing. Cinemas throughout the world act as a platform to promote education and provoke awareness among the masses. Cinemas can help sharpen the societal vision towards a more enlightened future. It helps to maintain a country’s cultural distinctiveness and acts as a voice for the public.

Hamid Farooq
Chief Executive Officer
Warid Telecom, Pakistan.

Today, we live in the age of information. Our colleagues, friends and children all have access to various mediums of communication. Although mass communication traditionally comes to us in the form of television and newspapers, movies and cinema are also an excellent tool to express and shape our country’s heritage, culture, identity, movements or even arts. In fact, cinema holds the power to capture the uninterrupted attention of a view for 90-180 minutes. Would it not be wise in our present scenario to use this medium to educate our country on ideals of progress, moderation and toleration, professionalism, the history of fundamentalism, or even how every religion first preaches love and happiness?

Although our cinema has not built a grand reputation thus far, it still has a large cult following. It expresses its ideas to a very niche market. Perhaps it was even forced towards this market due to many macro-variables, for instance increasing television/capita or competition from Indian movies. However, I think it is important that we still broaden our scope of cinema. Surely there are ways to use this medium to motivate the masses of Pakistan. To help them wake with a smile on their face, thrive in life in an honorable way, and focus on appreciation rather than degradation.

If there is a piece of cinematography in the world that can inspire people to do away with fundamentalism, stop the imposition of one’s values on another, adhere to the very basics of religion (being a good person, countryman, neighbor and son/daughter), then it is a must see. It is about time that someone used the cinema to reach the masses, and re-educate everyone alike of the very basics. One must wake up, do the right thing, and good things will happen. I really appreciate the initiatives taken by Geo TV to take initiative by release film “Khuda Kay Liye”, produced by Shoaib Mansoor. I believe that healthy cinema rightly portraying our culture and values is good to keep our heritage alive for our coming generations.

Ahmed Jamal Mir
Managing Director & CEO
Prestige

Cinema is a globally acknowledged medium which provides entertainment, promotes culture and art and reflects the state of the society in which we live in. Cinema has played a key role in the developed countries to project issues and values of the society. The Pakistani cinema may not be at a stage where it could responsibly perform these roles however we must allow it to evolve so it can deliver the strength of its medium. In a country like Pakistan where there are limited opportunities of expressions it is essential we must encourage the development of cinema. The performers in the field of cinema have played a positive role in serving as role models for its public and have worked as brand ambassadors for their respective countries.

The Hollywood and the Bollywood stars have done a wonderful job in providing entertainment, creating awareness for social issues, serving as brand ambassadors to quality products and ensuring that their respective countries get a positive image projection in the global arena.

Jawed G Jafri
Country Business Manager
Entertainment, Imaging
Kodak Limited (Pakistan branch)

Going to watch a movie was a norm for many Pakistanis in the past. However, things have changed greatly over the years as our cinema houses stand derelict. The once colorful hallways crowded with people now are deserted. Even though we are hungry for entertainment, pastimes such as concerts and cricket stadiums are always filled with people but our local popular cinema houses, like once known for having full houses are obsolete and virtually abandoned. Sadly, our film industry itself is on its lowest level right now, one of the reasons why are we witnessing the ongoing abysmal conditions of our local Cinemas.

Cinemas to most of us is like an escape pod where one can get away from the veracity of life. It is a form of storytelling where a person’s culture, his traditions, language and identity survives through cinema. Our way of life is depicted and brought on to the screen. By producing films we are in a way preserving our culture. We are telling stories of our lives be it a social one or a political one which is going to be recorded and sustained as a form of our identity.

Cinema is more important in our life because many current cultures especially of Western influence have incorporated different trends and ideas into everyday life, and it is important to recognize the benefits and the consequences of these ideas and trends. We need to set ourselves apart by bringing our own stories forward. For example, the depiction of the Iraqi War by an American will be totally different from the perspective of an Iraqi.

Different themes in cinema may inspire people to think about unknown subjects that may lead them to different avenues in life, or provide the change they needed. One scene in a movie can put a person in the position of what may have been like centuries ago. We satisfy our appetites of curiosity by living in the world of cinema.

Cinema is not only a good index of culture, but better perhaps than painting, music, or poetry, because it visually partakes of the stuff of cultural life.

The need of the day is to have a good, educated, clear headed Directors who knows the use of his Camera in an effective way to influencethe audience, and give them reasons to come out from the comfort of their home and visit theatres.

Sohail Kisat
CEO
MCOM (Pvt.) Ltd.
Islamabad.

The years that followed after the making of Pakistan, cinema, globally got to being understood as an effective medium of projection of a country, nation and/or organization. The most recent and closest example of this is our neighbor India. Taking heed from physical examples in history, we can very strongly conclude that Pakistan’s riches in its cultures, its people & their lifestyles, landscape beauty, the arts as well as our patriotism can be visualized and cinematized to project such an image that will create a profoundly positive and inviting aura. I say this because my late father Nooruddin Kisat set the precedent of taking Pakistan’s culture to other lands by shooting industry changing films like “AAINA,Bandish, Zindagi outside Pakistan after which the industry followed. We have to step many leagues ahead of that! With the immense potential of excelling in any walk of life of our people, cinema in Pakistan should recognize projection of this virtue to the maximum as a duty to nation.

Karim Rammal
President
JWT Pakistan

Cinema is extremely important as it reflects a country’s social fabric through creative expression. It is quite powerful in influencing behavior as it has a tendency to create inspirational role models and icons.

In some cases cinema has proved to be a very important industry of the economy. The more encouragement on creativity in a country, the more its people’s lives get richer.Pakistan has seen glory days of cinema and I believe there is a concerted effort to regain lost ground.

For the sake of creativity, progress and arts, it is essential for a country to promote cinema to engage the public in ways so as to broaden their horizons and also to be kept entertained.

Ruby Haider
CEO
IAL

Entertainment may not qualify as a basic human need but deeply enriches cultures and societies that place a value on quality of life.

Cinema is first and foremost powerful medium of entertainment. There is an almost ritualistic aspect attached to going out to watching a movie that makes the entire exercise immensely pleasurable. Add to the experience to bag of popcorn and a chilled coke and you have the perfect ingredients of a recipe that offers release from stress and tension.

As a strong and persuasive art form the cinema can be a tool of change. It entertains, educates, amuses, saddens, enlightens and much more. As a leisure time pursuit for the entire family, it breeds a culture of liberal humanism that is the stamp of tolerant and progressive societies.

As an art form that is an expression of the environment wherein flourishes, the film industry receives patronage and support in its individual cultural milieu. In Pakistan the film industry was once a force. One hopes to see its revival.

S. Masood Hashmi

Chief Executive Officer

Orient McCann Erickson, Pakistan

Cinema is the major cultural medium of 20th-century modernity, at once

transnational and yet deeply embedded in the lived mass experience of

particular societies. Several countries have developed indigenous and

independent film industries since the very early days of cinema, and film has

played an important role in the cultural imagination of the modern nations. The importance of cinema has if anything increased in this new century of the Internet and DVD/CD ROM technology. These have significantly broadened access to film for audiences around the world.

Films being cultural artifacts created by specific cultures, reflect those

cultures, and, in turn, affect them. Film are not only an important art form, a

source of popular entertainment, but also a powerful method for educating or

indoctrinating citizens. This medium can help nations in reconstituting their

identities by means of media images, memory, and invented traditions.

Most importantly visual elements of cinema give motion pictures a universal power of communication, which helps nations in representing themselves to the rest of the world as it gives a face to a nation.

Ahmed Kapadia

Managing Director, Synergy Advertising

Cinema is like a mirror which reflects the image of a society. Just like a nation passes through a process of evolution which is directly linkedwith economics, education, culture, ideology, values and beliefs; so does the reflection of cinema which depicts issues which are presented in the form of themes and stories.

Hollywood is a good reference point of how the face of cinema has changed dramatically in almost every decade as a result of the new influences replacing old values and norms. On a larger level the scope, feel, form, imagination, influence has changed drastically in Hollywood. Another very important aspect of what Hollywood has done to the world is to seep US influences to international audiences which have only furthered the US lifestyle and agenda, as a benchmark of comparison. Not necessarily all of it is true or correct, yet through the window of entertainment that it brilliantly portrays, it is accepted as real by the audience. If we look at the personalities of secret agents, terrorists, aliens, media tycoons, financial wizards, pop idols etc, they have been fed into our minds by Hollywood. A similar influence is now being infiltrated into Pakistan by Bollywood, which has an added advantage of local language and cultural similarities.

In a country of over 160 million people, Cinema can play a highly important role in increasing economic activity, developing intellectual wealth & human capital, purpose of direction in provincial and national unity, true projection of Pakistan to the outside world. A strong Cinema industry can have a major impact of positive mindset and high self esteem which is badly needed among the new generation of Pakistanis.

Numan Nabi Ahmed

CEO

The Brand Partnership

Cinema, earlier an outdoor form of entertainment has now moved into the homes of people because of the technological development thus adding to its efficiency and has also emerged as a very strong medium in moulding opinion, affecting lifestyles, changing behaviours and belief systems, building brands even State brands, communicating with all SEC’s across the globe and building icons with strong followings. Such is the power of this tool that 2 frontline states in the World have used it highly effectively to communicate not only their point of views but also turn their weaknesses into strengths and in the process create a un-imaginable perception of their being. If one were to study the films produced and marketed by the two leading film producing industries post World War II and 1965 (specially 80’s) one can visibly see their pattern which clearly reflects the vision and far sightedness of people at the helm of affairs who realized the impact of the medium and used it to influence the viewers worldwide.

Having said this, it is important to note that the evolution of cinema has triggered many other revolutions which have set into motion various other forms of expression which help in the growth of the Society, provide a platform to the thinkers to express in their own manner be it art or romance or politics or culture or heritage or history or values, build awareness of our existence and educate human beings of the intricacies of life ….what a varied palette of expressionism influencing the mankind in its own captive way. And on top of everything creatingan archives which is always representing the many moods of the Society in its various stages of evolution, only cinema can do this !

Regrettably, in our Country otherwise part of the Asian sphere which is rich in expressionism ( music, mythology, culture, art etc) we have failed to keep pace with things and needs of the time and gave up under pressures of competition which has led to a total deterioration of the entertainment industry in the Country, Cinema being the worst sufferer.

And now I see signs of the same creeping into drama which is another strong medium about to be buried if not taken care of in a responsible manner.